The core theme for the NCCE Open House marketing collateral was the cover graphic used for the documentary film, The Blueprint, The Story of Adventist Education, created by Journey Films and Martin Doblmeier for the Center for Research on K-12 Adventist Education at La Sierra University (CRAE).
Both the cover graphic and the Moving Hearts & Minds Upward title (the title of the CognitiveGenesis four-year study of 52,000 students at 800 Adventist schools) was used with enthusiastic permission from Journey Films and CRAE. The text body and charts/tables were gleaned and adapted, with permission, from several North American Division of Seventh-day Adventists Office of Education marketing materials.