2015 Christmas Card — The final card design and layout was press-printed on a pearl metallic paper.
Original concept: Have a Christmas tree on the beach. While discussing the concept with the client, I suggested having the shoot at sunset/golden hour (instead of daylight hours) and add lights to the tree. This, in turn, spurred the idea of having a small campfire (why have a lone tree on the beach?). The school has a very long history of having bonfires on the beach for a variety of events. We knew that this would spark fond memories for donors who attended the school. At the time of the shoot, seating was added to provide a more plausible scenario.
Weather was closely monitored, including cloud patterns, to ensure a classic sunset beach scene. The client received several questions as to the authenticity of the final image, especially in regards to the Christmas tree being lit. Everything in the final image is authentic: the Christmas tree lights were powered by a portable electric generator, the overall lighting is blended from shots taken throughout the golden hour (highlighting the sand around the tree, as well as the light falling on the bluffs), and the sky is from the opposite angle of the tree, then flipped to have the sun setting in the correct direction.